Analytics & Reporting
Finally know what's actually working.
Most small businesses are flying blind — spending on marketing with no real idea what's paying off. As a Google Analytics consultant for small businesses, I set up proper tracking and plain-English reporting, so you can see where your customers come from, what's wasting money, and exactly where to focus next.
What is marketing analytics?
Marketing analytics is the practice of measuring what your marketing actually does — which channels bring in customers, how people move through your site, and where the money is well spent or quietly wasted. It turns gut feel into decisions you can back with numbers.
For most small businesses the problem isn't a lack of data — it's data that's untracked, untrusted, or scattered across a dozen logins and buried in reports nobody reads. The job is to measure the few things that genuinely relate to revenue and bring them into one clear view, so you can act without a data degree. As a marketing consultant in Cornwall, clear and honest reporting is central to how I work — everything else builds on numbers you can trust.
What does analytics
work involve?
Trustworthy tracking, a dashboard you'll actually read, and the insight to act — measuring what matters and ignoring the rest.
Tracking you can trust
I set up GA4, Tag Manager and conversion tracking properly — capturing the enquiries, calls and sales that matter, with consent handled correctly. Numbers you can actually rely on.
The right metrics
I cut through the noise and define the handful of numbers tied to your goals — cost per enquiry, conversion rate, where revenue comes from. No vanity metrics, no dashboards for show.
Your own custom dashboard
One live dashboard built around your business, pulling every channel — and your own sales data — into one place instead of scattered logins. Custom to the questions you ask, not an off-the-shelf template, and priced for a small business. A two-minute glance, plus a plain-English read-out of what changed.
Turn data into decisions
Numbers are only useful if they change what you do. I translate the data into clear recommendations — what to double down on, what to drop, and where the next opportunity is.
An experienced marketing lead, without the full-time cost.
I'm Josh. I run Arda Studio single-handedly, working with small, owner-led businesses across Cornwall and the South West. I've spent fifteen years on the practical side of marketing — the strategy, the analytics, the copy, the small changes that quietly move the needle.
Measuring marketing ROI is the single biggest challenge marketers report — around a third can't confidently connect their spend to results (HubSpot). Clear measurement is where that stops.
More about how I work →A free 20-minute call. Find out what your data is actually telling you.
- Where you’re trying to get to and what’s been getting in the way
- Where I’d focus first, and why
- An honest outside perspective from someone who’s worked across multiple industries with businesses like yours
- Clarity on where to start — not a list of everything, just the one or two things that’ll actually move the needle
- A one-page summary of our conversation with a clear recommended next step — yours to keep, no obligation
Will this turn into a sales pitch? No hard sell. I’ll act as a sounding board, give you a clear outside perspective and ideas worth acting on. If I think there’s potential for us to work well together, I’ll mention it — but there’s no agenda beyond that. These calls are useful for me too: I get to understand your business properly, and be there when the timing is right.
Analytics questions.
The things people most often ask before getting started. Don't see yours? Drop me a line — happy to talk it through.
Done properly, analytics tells you which marketing is bringing in customers and which is burning money — where your enquiries really come from, how people move through your site, and what to do more of.
It turns guesswork and gut feel into decisions you can back with numbers.
GA4 is famously confusing — and having it installed isn't the same as having it set up to answer your questions. Most small businesses have the tag firing but no goals, no conversion tracking, and no idea which numbers matter. I make sure it's measuring the things that actually relate to revenue, then turn that into something you can read at a glance.
Tracking is the plumbing — making sure the right actions (enquiries, calls, bookings, sales) are captured accurately. Reporting is making sense of it: pulling the signal out of the noise and showing you, in plain English, what happened and what to do about it. You need both; one's useless without the other.
Yes — one live dashboard built around your business, pulling Google Analytics, ads, email and the rest into one place (usually in a tool like Looker Studio), so you're not logging into five tools to piece the picture together. It's tailored to the handful of metrics tied to your goals, with a short plain-English read-out of what's changed and why. No 40-tab spreadsheet, no vanity metrics, no jargon to decode.
Yes. The figures that matter most often live in your own systems — sales, bookings, even takings in a spreadsheet. I build those into the dashboard alongside the marketing data, so you see the full picture: not just clicks and traffic, but what actually turned into revenue.
It needs to be, and I set it up that way — proper consent handling and privacy-friendly configuration as standard. Good measurement and respecting your visitors' privacy aren't in conflict; it just has to be done correctly from the start.
It depends on scope. Most engagements start with a one-off setup — clean tracking and a reporting view you'll actually use — then an optional light retainer for ongoing reporting and insight. Book a free call and I'll give you a clear quote based on what's actually needed.