I've been in marketing since 2012 — ten years of it in-house across luxury travel, hospitality, construction and tech start-ups. Always accountable for results, never agency-side.
I've run my own small businesses too, so I know that ads, agency fees, salaries — the costs tot up fast, and every pound needs to deliver. I'm not here to produce vague decks and monthly reports that lack substance or useful actions.
Everything starts with your customers — what they want, what's stopping them buying, and what tips them over the edge. I work backwards from that and get everything pulling in the same direction — whether you're handling the marketing yourself or have someone in-house. One person to bring clarity to your approach, without the full cost of a marketing director hire.
And I'm straightforward about rates, scope, and what's realistic. No surprises, no hidden extras.
"No account managers here.
When you work with Arda, you work with me." — Josh Wildeman, Founder
I find where visitors are dropping off, fix the weak points, and turn your existing traffic into real enquiries and sales.
I build a joined-up lead generation system — getting you in front of the right people, nurturing their interest, and turning them into qualified enquiries.
I set up proper tracking and analytics so you can see exactly what's driving results, what's costing money for nothing, and where to focus next.
Sound familiar? Most small businesses leak customers because marketing is scattered — bits done by you, a freelancer, an agency — and nothing joins up. No clear plan. No single person accountable for the whole picture. The fix isn't more marketing — it's one person who brings it all together and chases the numbers that matter.
I start with the outcome — more customers, real revenue — then work out what actually needs to change to get there. Not activity for its own sake.
Strategy, content, email, analytics, automation — all handled together, pointing in the same direction. When specialist work is needed, I coordinate it. One plan, no gaps.
Every recommendation is based on what can be measured. Every decision has numbers behind it — so you always know what's working, and why.
So what does this actually look like? Most projects start with a conversation about where you are now, what you're trying to achieve, and what's getting in the way. From there I'll give you a clear picture of what's worth tackling first — no lengthy onboarding, no waiting weeks for a strategy document. Just a clear direction, and someone to help you act on it.
Will this turn into a sales pitch? No hard sell. I’ll act as a sounding board, give you a clear outside perspective and ideas worth acting on. If I think there’s potential for us to work well together, I’ll mention it — but there’s no agenda beyond that. These calls are useful for me too: I get to understand your business properly, and be there when the timing is right.